Summer Blues

Myth: Pink and blue don’t match.

For a long time fashionistas have said that pink and blue do not match. Yet with the recent outburst of unicorn and mermaid everything, pink and blue colors have been used in these themes together most of the time. And guess what? They are PERFECT together.

Look at all these tasty unicorn snacks and notice the colors…

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Not sure what half of these treats actually are but Pinterest said they were unicorn snacks. so…

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I guess this is some sort of Jell-O art?

Don’t you just want to eat them all?

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Photo Credit: Capitol Records

***Disclaimer: it depends what shade of blue you use. For my look, light baby blue is the ideal blue shade. Not all shades of blue are equal.

The temperature is rising and in California the summer is anything but over. Light baby blue is the color of this season. I’m 100% here for it. Recently, I got my nails done a light baby blue color… to match my purse, duh! Light baby blue pairs PERFECTLY with pink. As a kid I’d color princess dresses pink and light blue in my coloring books. I would be told that these colors don’t really match, but I knew in my heart that someday this would be acceptable. Fast forward many years, it is now a thing.  Don’t give up on your ideals ladies! Although pastel colors  have been around for a long time, pink and blue aren’t seen paired together that often.

Speaking of pastel colors, the trick with pairing pink and blue are in choosing the right shades. Choose pastel colors of pink and blue, that is the key to pulling off this style.

Okay, now about my HANDBAG. Currently, I’m obsessed with it for the same reasons I’m writing this post… PINK + BLUE = YESS. The HANDBAG is Aldo. The scarf that came included adds a girly touch that contrasts but complements the handbag. It takes the right silky scarf to complement such a trendy bag. The main strap is detachable, but I prefer to leave it on because holding things get annoying for long periods of time. When it comes to fashion I’d like to say I’m pretty practical.

The shoes are also Aldo. They have a square shape and a retro transparent pink front strap. They’re so cute and retro.

The glasses aren’t meant to block shade… they’re meant to throw shade…

I kid, they’re just a personal touch to add on to the pink and blue look. I prefer my glasses to to be dark to block the shade.

My furry friend makes an appearance on next week’s blog.

Much love! See you next week!

    -XOXO C.C©♥ 

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Pink bodysuit: Forever 21

Blue skirt: Fashion Nova

Choker: Forever 21

Watch: Michael Kors

Shoes & Handbag: Aldo

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Rockin’ the Teeny-Tiny Micro Bag

What will actually fit in this tiny bag?

What is the deal with these miniature handbags that have been trending lately? Bad Gal Riri, Kourtney Kardashian, and Kendall Jenner have all been spotted sporting these small handbags which are actually called micro handbags.

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One of my personal favs [Credit: @BadGalRiri]

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Credit @kourtneyKardash

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These handbags are actually nothing new. They used to be trendy in the 1990’s. The micro handbags are an exaggeratedly small approach to size and practicality. You can probably fit a small compact, lipstick and maybe your iPhone, but the micro bags are chic, fun, trendy and all the it-girls seem to be wearing them.

Here’s how I wore mine.

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I love playing with fashion and the micro bag lets me do just this. But where and on what occasion can you wear such a tiny bag? Try dinner dates and catching brunch with your girls.

This off the shoulder jacket look was heavily inspired by none other than @BadGalRiri.

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These small handbags remind us women of how much we actually carry around in a regular sized bag. Wearing this handbag out and about made me realize how I took for granted the size of a standard purse. I remember as a small child I’d poke fun at my mom for having so much stuff inside her handbag, it was like a black hole when it came time for me to fetch her something like gum or a pen. But now as I get older, I find myself laughing because I’m slowly turning into my mom… my handbag is indeed a “black hole.”

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The micro handbag goes against the conventional handbag, no doubt, but it’s fun to think that I’ll only need to carry my keys, phone, some credit cards, and a lipstick… but will it all fit? Nope!

Only a lipstick, and a compact mirror fit…

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I love the look of the micro bag. Not for its practicality, but for its playful flair and minimalistic appeal. In all honesty, I love handbags but let’s get real they get annoying to carry around all day. Ugh! Being a lady is so much work we gotta carry around a handbag all day and throw stuff in it, but with the micro bag being so small you can just slip it onto your wrist and go on about your day (or a fun night!) .

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Hope you liked it! Make sure to ‘star’ my article at the bottom of the page and comment.

Something blue and classic is coming your way next week! Stay tuned!

Much love!

     -XOXO C.C©♥ 

Photos taken at Beverly Hills

Dress: Fashion Nova

Purse: Mundi Wallets

Jacket: F21

Shoes: Steve Madden

Liquid lipstick: Jeffree Star Cosmetics

Fashion Nova, a Dishonest Fashion Brand?

Fashion Nova, you’ve heard it, an online fashion empire that boasts over 12.5 million followers on Instagram. With celebrity endorsements such as Kourtney Kardashian, Cardi B, and Amber Rose, Fashion Nova makes it’s targeted audience pretty clear. Rolling out newer categories such as Fashion Nova Men, Curve and their newest Mommy and Me collection, the fashion company shows no signs of slowing down. But what is this hype all about? Join me as I take an in depth analysis of Fashion Nova as a brand and what makes them so unique.

For quick note, Fashion Nova is a trendy boutique that’s affordable I’d say. Think Forever 21, Q, etc. but very distinct. Second, this is from my personal perspective and only commenting from what I’ve researched and have found out about this company.

I remember, the early 2010’s I was probably about 16 when my parents gave me a gift card to a Fashion Nova store and I was ecstatic to go shopping. Now the fashion company has shifted it’s focus to their online store which I’d imagine, obviously generates a huge majority of their sales.

Founder, owner and CEO Richard Saghian of Fashion Nova (FN for short) launched his online store for the first time in 2013 after gaining a huge Instagram following, and surprise, everything sold out. (Note: he already had stores in malls before launching his online store.) That is when Saghian realized the potential of e-commerce. Saghian grew up working in retail and watched his father run a women’s apparel store and knew he wanted to do that but he had his own vision and the rest is history. He still however, privately owns FN and believes in customer satisfaction stating that “as long as we focus on giving the best product at the best price and getting it to our customers fast, we will continue to grow.”  And frankly, FN has exploded and is still growing. Recently, FN has been named the fastest growing online apparel store for women. Also, named the most searched fashion brand right next to big names in high fashion such as Chanel, Gucci and Louis Vuitton. This tells us something, although Fashion Nova isn’t necessairly a high fashion brand it is marketed as one, in a way. Their clothes are seen on A-list celebs and high profile Instagram influencers giving their brand that desirable and luxurious edge. If you follow their Instagram page and see photos of their #NovaBabes and celebs wearing their clothing you’ll see the picture perfect photos selling whatever style they have going on. FN wants their customers and audience to think, ‘If they’re wearing it, I want to wear it too’ and this is a direct case of cause and effect, a marketing approach I’d say. With their affordable prices, trendy styles and fast 3-day shipping its no wonder women are hooked on this online store. Fashion Nova is creating space for a luxurious yet affordable trendy fashion brand with partial thanks to their celeb endorsements causing a conversation within the fashion e-commence industry and in popular culture.

But who are their targeted consumers and audience? I’ve heard several women say things along the lines of “I don’t have the curvy shape their models do so I don’t think Fashion Nova is for me.” This made me think for a bit, their Instagram models and models on their online store have perfect hourglass bodies. Fashion Nova isn’t selling just clothing, they’re selling you an image. But this isn’t the first time we’ve seen this, remember that online store Hot Miami Styles?  In the fashion industry there’s a saying “sex sells,” think Abercrombie & Fitch, Calvin Klein, and Versace campaigns(ads). What came to mind? Maybe photos, billboard ads and glossy images on magazines that picture men and women in minimal clothing with the brand logo embalmed on that ad. They’re selling their audience a lifestyle and an image with their brand name written all over it. That’s what makes their brand. These women are beautiful no doubt, but is this a fair and accurate representation of women? FN has been scolded for showing models online where you can clearly see a corset being worn under the model’s clothes probably to present a more hourglass shape. How honest is this marketing strategy? What message is this sending to women? Is this a fair and accurate representation of women? This question can be posed for any fashion brand really, but we’re focusing on FN. And honestly, we should start having this conversation more and really question how women are being portrayed in fashion and what types of women are being included or excluded. More women need to start actively drawing the line on what’s acceptable. I’ve seen memes where women poke fun by saying, “when you order the dress but the body isn’t included.” It’s funny but this points to FN’s marketing strategy. It looks great on the model and that’s how it’ll look like on me. Which brings me to my final point.

We’ve covered their brand and marketing strategy now let me pose another question, how honest and transparent are they with their customers? Let’s take a look at their online store. Look at any clothing item, now look at their reviews and ratings. You’re not going to find any rating below 3 stars, maybe a few but not really. Don’t believe me? Look for yourself. I dare you.

Here’s an example, this is the Anna dress:

Now let’s look at the reviews and ratings:

Nothing below 4 stars. My point exactly.

Now think for a minute, you’re shopping online and you love a dress but you have your doubts about it whether it be sizing, material, etc. So maybe you look to see what customers are saying about this dress in the reviews section to have a sense of what you’re setting yourself up for by purchasing this item. And see nothing but 4+ stars and marvelous reviews so you think to yourself, wow this dress rocks I think I’ll take it. But what you don’t see are all of the reviews. And I can assure you that there are more reviews by customers that they are not posting. I know this because I’ve given some of their clothing items reviews below 3 stars and to this day I have not seen my ratings posted. This to me and by definition is dishonest, misleading and unfair to the consumer. And what sucks about making returns with clothing bought online is that you don’t get your money back, you get store credit and in some cases that merchandise credit is valid only in stores. (On a side note, I HATE going to their physical stores because they blast music way to loud I leave that store nearly deaf.) Regardless, every fashion brand has its ups, downs and things they’re known and disliked for.

This is first from a new series called “Brand Analysis” where I dive into fashion brands to understand their brand, marketing approaches and what makes them so unique, coming your way in the near future.

What are your thoughts and experiences with the store? If you’re a FN shopper, could you relate to anything said? Liked my article? Make sure to star it below please. Thanks for reading dolls.

Something macro is coming your way next week! Stay tuned! See you next week!

XOXO C.C © ♥